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THE GUM THAT DOES SOMETHING FOR YOUR BRAIN

The Science Behind the Gum

We didn't invent focus gum. We brought it to golf.

Here's exactly what's inside, and why it works.

birdiegum focus gum pack with gum pieces falling around it

What's Inside Every Piece

Two ingredients do the heavy lifting. Three vitamins back them up.

Stay Calm Over the Ball

L-theanine (80mg)

An amino acid that takes the edge off without slowing you down. In a 2007 study, people who took L-theanine before a stressful mental task had a lower heart rate and fewer stress markers than when they took a placebo.*

Source: Kimura et al., 2007, Biological Psychology

Dialed In on Every Shot

Natural caffeine (40mg)

A small, steady dose that sharpens your attention without overdoing it. In a 2008 study, 50mg of caffeine made people more alert and more accurate when they had to switch their attention from one task to the next.*

Source: Owen et al., 2008, Nutritional Neuroscience

8mg

Vitamin B3 (50% DV)

Also called niacin. Helps your body turn food into fuel and supports a healthy nervous system.*

Ingredient 1 of 3

1.4mg

Vitamin B6 (100% DV)

Helps your body make serotonin, the chemical that keeps your mood steady.*

Ingredient 2 of 3

2.4mcg

Vitamin B12 (100% DV)

Supports normal brain and nerve function and helps fight tiredness.*

Ingredient 3 of 3

Source: Kennedy, 2016, Nutrients

Golfer holding a pack of birdiegum with a single piece of gum in her open palm

Why a Gum?

Pills have to go through your stomach first.

Gum doesn't wait in line.

Caffeine in gum absorbs through the lining of your mouth. In a 2002 study, caffeine from gum reached the bloodstream faster than the same dose from a capsule.*

No water. No bottle. It's quick, easy and fits in your golf bag. 

Source: Kamimori et al., 2002, International Journal of Pharmaceutics

Won't caffeine make me shaky?

That's what most golfers think. Here's what the research actually says.

80mg

L-THEANINE

40mg

CAFFEINE

2:1

THE RATIO

Caffeine sharpens your focus. On its own, it can also rev you up. But pair it with L-theanine and the picture changes. In a 2008 study, L-theanine blunted the rise in blood pressure that caffeine caused on its own.* In a 2007 study, L-theanine lowered heart rate during a stressful mental task.*

And the pair doesn't cost you focus. It sharpens it. In a 2008 study, people who took two parts L-theanine to one part caffeine got faster and more accurate and were less thrown off by distractions.* A 2010 study at nearly birdiegum's exact dose found it helped people stay focused during a demanding task.*

That's exactly why we doubled the L-theanine.

We didn't guess at the ratio. We matched the one researchers studied. Every piece has 80mg L-theanine to 40mg caffeine. Just 40mg of caffeine per piece, and you control how many you chew.

We took that ratio. We put it in a piece of gum. We made it for golfers.

Sources: Rogers et al., 2008, Psychopharmacology · Kimura et al., 2007, Biological Psychology · Owen et al., 2008, Nutritional Neuroscience · Giesbrecht et al., 2010, Nutritional Neuroscience

What Golfers Felt

89%of customers surveyed said birdiegum helped with staying sharp, committing to the shot, or fewer swing thoughts.

Too many swing thoughts. Stuck in their own head. Second-guessing every shot. That's what our customers told us birdiegum helped solve.

Based on a birdiegum customer survey. Individual results may vary.

Join the 89%.

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Sources

  1. 1.Kimura K, et al. L-Theanine reduces psychological and physiological stress responses. Biological Psychology, 2007. https://pubmed.ncbi.nlm.nih.gov/16930802/
  2. 2.Mumford PW, et al. Effect of Caffeine on Golf Performance and Fatigue during a Competitive Tournament. Medicine & Science in Sports & Exercise, 2016. https://journals.lww.com/acsm-msse/fulltext/2016/01000/effect_of_caffeine_on_golf_performance_and_fatigue.18.aspx
  3. 3.Kamimori GH, et al. The rate of absorption and relative bioavailability of caffeine administered in chewing gum versus capsules to normal healthy volunteers. International Journal of Pharmaceutics, 2002. https://www.sciencedirect.com/science/article/abs/pii/S0378517301009589
  4. 4.Owen GN, et al. The combined effects of L-theanine and caffeine on cognitive performance and mood. Nutritional Neuroscience, 2008. https://pubmed.ncbi.nlm.nih.gov/18681988/
  5. 5.Giesbrecht T, et al. The combination of L-theanine and caffeine improves cognitive performance and increases subjective alertness. Nutritional Neuroscience, 2010. https://pubmed.ncbi.nlm.nih.gov/21040626/
  6. 6.Kennedy DO. B Vitamins and the Brain: Mechanisms, Dose and Efficacy: A Review. Nutrients, 2016. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4772032/
  7. 7.Rogers PJ, et al. Time for tea? Mood, blood pressure and cognitive performance effects of caffeine and theanine administered alone and together. Psychopharmacology, 2008. https://pubmed.ncbi.nlm.nih.gov/17891480/

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Contains 40mg caffeine per piece. CHILDREN, PREGNANT OR NURSING WOMEN should seek professional medical advice before taking this or any other dietary supplement.